Showing all 5 results

  • Branding & Copywriting by Project

    Branding & Copywriting By Project

    The fusion of creativity and structure sets apart Diana's writing for companies and entrepreneurs.  What truly sells your product or service? There is no need to embroider or elaborate; rather, find the true connection between consumer and offering, and you have found the creative soul of a marketing campaign.


  • Naming Your Company, Product or Service


    What is in a name? Your first impression, your most memorable hook, and the primary pillar of your brand identity.   Go for clear simple names.  If you are naming more than one product or service in a family of such, they must all work together as a unified whole.

    Diana has named products and services for individuals and companies from the Girl Scouts to Deloitte–a wide range of industries and markets.  She has her own way of naming that is a blend of intuition and market savvy, and she provides you with five to six great choices, not page after page of top-of-head spam, so you are able to select from truly appealing names.

  • The Brand Package


    The Brand Package consists of four crucial components for your company identity:

    1. Your Brand DNA.  Like a person, a company has characteristics.  We identify the five most important attributes of your business by name–with words such as honest, experienced, caring–and use this DNA as the basis for all your branding and business-related writing.

    2.  Your Name.  The name of your company is all-important, and often can benefit from a review or complete re-do.  Your name reflects your Brand DNA and is easy to say, easy to spell, and relateable.

    3.  Your tagline.  This is a the line that connects with your customers with a short, punchy delivery that is memorable, rhythmic, and viscerally appealing.  Unlike a descriptive line, the tagline is not factual; it is emotional.   Your tagline works with your logo in most cases, although it can also stand alone.

    Diana has written taglines for some of our best-loved companies including American Girl (Follow Your Inner Star) and Mentos (Meet Your Mouth).

    4. Your Foundational Paragraph.  Two or three short succinct paragraphs tell what you do, why your company or product exists, and how it benefits the customer.  This basic language goes at the top of your home page, marketing letters and presentations.

    The Brand Package is a great deal for acquiring essential elements that every business needs.  With these elements in your possession, you are clearly putting forth a consistent message that makes you a brand.

  • Website Copy

    Website Copy


    How does your website read? Every company from start-up to Fortune 500 needs a website that is easy to read (and skim), organized, inspiring, and that calls the reader to take action.  The writing must be professional, grammatical, and tonally your brand.  This price reflects up to ten pages of website-writing or deep rewriting including the home page.  For examples of Diana’s site writing:

  • Website Plus Branding All-In-One

    Website Plus Branding All-in-One


    This is the way to launch or propel your company—-with a complete package of branding plus site organization and writing. I brand you (see The Brand Package), advise on site structure and flow (to be logical and easy) and then write or rewrite up to ten pages, raising your site to the highest bar of professionalism. You will be proud to direct visitors to the site that shows what you do and tells how you benefit customers—-clearly, smartly, and successfully.

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