Featured client & tagline: American Girl — “Follow Your Inner Star”

American Girl "Follow Your Inner Star"

I wrote this tagline for American Girl. Tell me your thoughts in the comments.

A little wonder goes a long way.


I wrote this tagline for PBS KIDS.

Skip Hop

Skip Hop gets a branding make-over

Skip-Hop is a trendsetter in kids’ gear.  Diana is the branding guru for their new tagline and positioning, now featured at Babies R Us in Union Square, Manhattan.  

Featured client and tagline: Snugli — “The hug you wear”

website branding and tagline creation — Snugli

Diana positioned Snugli for brand evolution through a new tagline and website that features comfort as a unique sell-point, reclaiming Snugli’s position as the original baby carrier.