Naming Your Company, Product or Service


What is in a name? Your first impression, your most memorable hook, and the primary pillar of your brand identity.   Go for clear simple names.  If you are naming more than one product or service in a family of such, they must all work together as a unified whole.

Diana has named products and services for individuals and companies from the Girl Scouts to Deloitte–a wide range of industries and markets.  She has her own way of naming that is a blend of intuition and market savvy, and she provides you with five to six great choices, not page after page of top-of-head spam, so you are able to select from truly appealing names.


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